E-commerce marketplace Snapdeal has released data on the sale of condoms in 2019. As compared to last year, there has been a 30% increase in the sale of condoms driven by demand from non-metros.
Eight out of ten orders of condoms were from non-metros. Fifty-six percent of the demand from non-metros was from Tier 3 cities, the company said. It added that the growth and demand for condoms on Snapdeal is driven by a lack of access to a huge variety in nonmetro cities.
As Snapdeal has a discreet shipping policy for these products, users have also become confident and more open to buying condoms from the platform. “Considering the continuing hesitation around the subject of sex and its education, people are still reluctant to purchase condoms from a store. Online marketplaces have become a go-to place as it provides discreet and hassle-free purchase, which has led to increasing volumes,” said Snapdeal spokesperson.
Popular condom brands on Snapdeal include Durex, Kamasutra, Skore, Kohinoor, and Manforce. On National World Aids Day, Snapdeal launched special discounts of up to 50 percent on bestselling condoms. The offer ran for the entire week, and Snapdeal had put together a range of over 600 different condoms including popular varieties like ribbed, dotted, super thin, long last, and flavored condoms.