With love in the air, mausam absolutely perfect to get cozy and raise the temperature between sheets, most young and unmarried couples are heading to hotels for romantic private time. According to a leading business magazine, OYO has already seen a 90% jump in bookings this year.
According to OYO’s Love Index report for Valentine’s Day, in 2019 it had seen a 112% rise in bookings. For 2020, the number could be higher if last-minute bookings are added on.
Speaking to the magazine, Gaurav Ajmera, COO, OYO Hotels & Homes – India & South Asia, said, “We’ve received a whopping 90.57% increase in Valentine’s Day bookings. As per our internal data insights, couples account for the maximum share of bookings on 14th February followed by families/ groups of friends celebrating this long weekend, followed by solo booking.”
A guest reserved a stay with OYO for Valentine’s Day as early as 24th August 2019– Gaurav Ajmera, COO, OYO Hotels & Homes – India & South Asia
One would wonder how OYO became a V-Day favorite. The reason being: Sanskari groups and activists threatening to marry off unmarried couples if spotted together. That’s when OYO stepped in. In 2016, the company made a statement that made it a clear V-day favorite – it allowed unmarried couples to book a room in the hotel chain.
OYO even launched a relationship mode on its app, through which users could find couple-friendly hotels. Since then, OYO has run campaigns specifically for Valentine’s Day with hashtags like #StayInLove, #NoRoomForHate, #ValentinesTogetherAlone and #CheckInForLove.
Thanks to the privacy-starved young couples, the troubled company, which has laid off thousands of employees, has a reason to rejoice this Valentine’s Day.
Did you know?
Every year, February 13 is celebrated as International Condom Day across the globe. The theme for International Condom Day 2020 is Safer is Sexy. AIDS Healthcare Foundation (AHF) designs special themes, events, and activities every year on this day. AHF is one of the largest non-profit HIV/AIDS organizations in the world and International Condom Day has been widely promoted across the world by them.